1. Go Rogue. Make a habit of testing your designs in very early stages. It took me an hour to create the sketch below, phrase a task (“Book a flight to Punta Cana”), and launch a first-click test. Results helped me design a much better next iteration. You can do it too. Within the hour.
2. Go Deep. When you face a design challenge, first fall in love with the problem rather than jump to solving it. Falling in love with a problem means you make an effort to learn what is the problem, why it happens, who has it, how much they care about it, how do they solve it today, are they happy with how they solve it, why or why not, etc. It’s much more important to deeply fall in love with real problems real people really care about first, rather than developing the coolest app ever.
3. Just Go! Stop talking about how user research is important and actually get up from your seat, take action, and do it. It’ll make you more honest about what you do, and so much more confident about your design. A small tip within a tip: research is most beneficial when you validate assumptions about which you are mostly confident. You’d be surprised!
Tomer Sharon is VP, Head of UX at WeWork in New York City leading a team that designs work and living spaces, communities, and services around the world. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book, Validating Product Ideas through Lean User Research (2016) and author of, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals’ Association and has been preaching and teaching UX at Google’s LaunchPad program, a bootcamp for early-stage startups around the world, in conferences, and at Treehouse. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on Twitter and Instagram.
Tomer’s Book Discount
Get a 20% discount on Tomer’s recent book, Validating Product Ideas Through Lean User Research, when you purchase it directly from Rosenfeld Media using the code tomernews with free shipping in the US.